Nurturing Musical Talent at the KZN Music Imbizo.

Talent is important but one needs a holistic approach to their art in order to make it. Artists need to understand their space and the world they live in.

The Kwa Zulu-Natal Music Imbizo aims to inform and engage with artists about this, as the theme this year was “present future- The digital future”. 20 countries were represented for three days of networking, information sharing, exhibiting and some performances from musicians from all over Africa.

Dr Sipho Sithole, an award winning producer and former Deputy Managing Director of Gallo Music Group and founder of Native Rhythms Records and productions was one of the industry veterans who shared their knowledge at the conference.

Sithole was reflecting on his journey in the music industry and how he has seen great talents disappear because of issues such as bad artist management, their personalities and taking their talent for granted.

“I’ve witnessed people without an iota of talent succeed. Talent needs to be nurtured by the artist, parents need to support their children, and as a person it really is important to have traits such as humility, self- discipline and respect for your audience. Talent is enough but…” said Sithole.

Dialouges were open on matters such as understanding the digital era, music licensing, the art of being unique, performing live and the record label of the future. Companies relevant to the industry came in their numbers to exhibit from music academies, record labels, radio stations and musical instrument suppliers.

 

By: Naledi Sikhakhane

 

Image By: Nobuntu Dlamini

 

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