Local Music Liberation

Local Music liberation 

On this month where we remember the young heroes of our beautiful country, we also celebrate the newly found local music liberation.

There is no denying the powerful history the South African soil possess and how far we’ve actually come as a country.

The Soweto uprising day reminds us of the powerful stand young people took against the racist education system. Exactly two weeks ago, the SABC announced their decision of playing 90% local music.

A lot of reasons were mentioned that eventually led to the radical decision which was taken by the COO of the SABC, Hlaudi Motsuaneng and his team.

Now if you’re asking yourself “what’s the significance of this? Here is the answer. You cannot separate youth from music. Numbers don’t lie and they show that 8 out of 10 people who subscribe on YouTube, ITunes and every other music station are youth.

Cassper Nyovest at the dome last year

Now this entails that every decision that is taken by authority, any decision that affects the music industry will affect youth, directly or indirectly. This mostly means that as a young South African you have a voice and an imperative role to play in the local entertainment industry.

Our local artists have worked very hard to prove themselves over the years. From the likes of Miriam Makeba, Brenda Fassie, Boomshaka whom have travelled all around the world waving the South African flag. Black coffee whose music is internationally reputable, who can forget that day when AKA’s hit collaboration ‘all eyes on me’ made it on American Billboard charts? Or the day Cassper Nyovest filled up the dome?

It‘s about time we appreciate the uniqueness and the authenticity of our home brewed sound.

As radio DUT we are definitely behind local music and young upcoming artists. We give this decision a thumbs up as we believe this is a step towards a good direction and the beginning of a bright future.

Story by: Sanelisiwe Ndlangamandla

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