FIFTY SHADES OF GREY SMASHES RECORD TO SNATCH BIGGEST OPENING OF ALL FILMS RELEASED IN SOUTH AFRICA

South Africans flock to the cinemas in anticipation of Christian and Anastasia’s ‘Red Room of Pain’ drama

Universal Pictures and UIP South Africa today announced that Fifty Shades of Grey has broken the record to earn the highest opening weekend takings of all films released in South Africa. The film grossed a staggering R14 129 150 in its four-day local run, which beats the opening total of any other film released on local soil. The film also raked in the all-time advanced sales for any movie, the all-time opening weekend for a 16-years-rated film, the all-time opening weekend for Universal Pictures in South Africa and the highest opening film for 2015.

Around the world, the studio projects a $158m opening in 58 total territories over the five-day frame, stretching from 11 to 15 February 2015. With a three-day domestic gross estimated at $81.7m, the worldwide opening weekend estimate as of today is $239.7m.

It’s the biggest international opening of 2015 so far, and makes Fifty Shades Universal’s second-biggest international weekend ever, behind Fast & Furious 6 which grossed $160.3m in 2013. On Saturday, Mr Grey saw $55.1m worth of business for Universal’s highest-grossing day ever at the international box office, spanking away Fast & Furious 6’s previous $46.2m record. Internationally, this is also the biggest opening weekend ever for an R-rated film. The previous record-holder was The Matrix Revolutions at $117m.

Fifty Shades is No. 1 in 55 markets. In 12 of these (Argentina, Czech Republic, Hungary, Italy, Latvia, Lithuania, Poland, Slovakia, Slovenia, South Africa, Ukraine and Uruguay) it is the biggest opening weekend of all time. In 30 markets it is Universal’s biggest opening weekend ever, and in 31 it is the biggest for any R-rated picture.

 

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